fbpx Menu

ZBT Brand, Trademarks and Licensing

Visit zbtshop.com!

Zeta Beta Tau Fraternity places emphasis on upholding the tradition of our brand and insignia, as well as maintaining a high standard in our public presence. It is our right and responsibility to protect our name and the symbols that we have valued for almost 125 years. Therefore, Zeta Beta Tau registers its marks with the U.S. Patent and Trademark Office and takes measures to ensure our marks are used appropriately in marketing and merchandising.

One important way in which all brothers can help in this effort is by helping respect and protect the letters, name, Crest and Pin. We monitor for uses of ZBT letters in products that attempt to glorify alcohol, hazing, racism, sexism or any other image or design that is offensive or hurtful to others.

ZBT reviews and approves all vendors and types of products sold with our name or letters, including to undergraduate chapters. Typically this process takes three to five business days as part of the order process.

About Greek Licensed Products

Zeta Beta Tau has aligned with dozens of other fraternities and sororities and works with Affinity Licensing, a company founded to help nonprofit organizations protect the integrity and ownership of their trademarks. Affinity works with Zeta Beta Tau in granting licenses to companies that manufacture merchandise bearing our name, letters, badge, crest and other marks.

The Greek Licensing Program also guarantees that the buyer will receive a quality product and customer service experience when using these vendors. Look for the logo to see if a retailer is vetted through the program.

Nearly 170 vendors are licensed to sell ZBT products through the Greek Licensing Program. To see a searchable list of vendors including national retailers and local, campus-based companies, click here

If you are a business interested in obtaining rights to sell ZBT merchandise, click here.

Geico partnership

In business for over 75 years, GEICO gives you the benefit of great rates on high-quality car insurance. Because you are a ZBT Brother, you could be eligible for a special member discount on GEICO auto insurance. In addition to your special member discount, you’ll also receive 24-hour service online or by phone, as well as efficient and fair claim handling.

To complete your free, no-obligation rate quote, simply visit the GEICO partner site or call 1-800-368-2734 to speak with an agent. Make sure to mention that you are a member of Zeta Beta Tau to be eligible for that special discount, and so the Fraternity gets credit for the quote. Remember, every completed quote helps benefit ZBT!

Already a GEICO customer? Make sure to let a GEICO representative know that you are a member of ZBT so they can add that information to your policy.

Need insurance for your motorcycle, RV, boat, house or rental unit? GEICO can help you find great coverage at an affordable rate. Simply ask a customer service representative or go online to see how easy it is to get a quote.

DISCLAIMER: Some discounts, coverages, payment plans and features are not available in all states or all GEICO companies. Discount amount varies in some states. One group discount applicable per policy. Coverage is individual. In New York a premium reduction may be available. Motorcycle coverage is underwritten by GEICO Indemnity Company. Boat coverage is underwritten by Seaworthy Insurance Company, a GEICO company. Homeowners and renters coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, Inc. GEICO is a registered service mark of Government Employees Insurance Company, Washington, D.C. 20076; a Berkshire Hathaway Inc. subsidiary. © 2021 GEICO