#StandUpToJewishHate is a new, national campaign designed to raise awareness of antisemitism and hate targeting Jews and to empower all people, especially, non-Jews, to stand up against it when it impacts their communities. The campaign is focused on educating people that although Jews make up 2.4% of the American population, they are the victims of 55% of religious based hate crimes.

As part of its goal of raising awareness of antisemitism with the broader public, the Foundation to Combat Antisemitism is establishing 🟦, the Blue Square emoji already on most phones, as a simple, but powerful unifying symbol of solidarity and support for the Jewish community, making it easy for anyone to #StandUpToJewishHate. The campaign is encouraging all people to post and share 🟦 on their social media channels.

🟦 [The Blue Square] is taking up 2.4% of TV and digital screens, billboards, and social feeds to   represent the 2.4% Jewish population in the U.S. Yet despite being only 2.4% of the population, Jews are the targets of more than 55% of all religious hate crimes in the country. By taking up 2.4% of screens and other areas, 🟦 [the Blue Square] is bringing awareness to the striking discrepancy between that population size and rising levels of Jewish hate.

As an emoji already on most phones, 🟦 [the Blue Square] is a simple, but powerful unifying symbol of solidarity and support for the Jewish community, making it easy for anyone to

#StandUpToJewishHate – particularly non-Jewish audiences. Supporters are encouraged to share 🟦 as a hashtag across social media alongside a message of support for the Jewish community and commitment to speak out against antisemitism.

There has never been more of a need for non-Jews to  #StandUpToJewishHate and show their support.  The ADL recently released findings that showed 85% of Americans believe at least one anti-Jewish trope, and another recent poll from the University of Massachusetts Amherst found that younger respondents between the ages of 18 and 29 expressed higher levels of antisemitic beliefs than older respondents.

According to a 2022 survey by Wunderman Thompson SONAR, over 52% of U.S. adults 18+ do not believe “antisemitism is a big problem” and 45% believe that Jewish people are more than capable of handling issues of antisemitism on their own. That highlights the need to raise awareness of antisemitism and hate faced by Jewish people, to ensure it becomes part of the national conversation around social justice issues, including racism, anti-LGBTQ+ and Asian hate and gender inequality.

So, while high-profile 2022 events have started to make everyday Americans more aware of antisemitism, the data shows that more ongoing efforts are necessary for those outside the Jewish community to see the scale of Jewish hate and recognize the rising urgency around it. #StandUpToJewishHate and 🟦 [the Blue Square] elevate Mr. Kraft’s mission of combating the indifference and ignorance surrounding antisemitism.

Many non-Jews don’t see the scale of antisemitism or understand that it’s a growing threat that continues to rise.  The ADL recently released findings that showed 85% of Americans believe at least one anti-Jewish trope, and another recent poll from the University of Massachusetts Amherst found that younger respondents between the ages of 18 and 29 expressed higher levels of antisemitic beliefs than older respondents.

And given Jews only make up 2.4% of the U.S. population but are targets of more than 55% of religious hate crimes, we can’t fight antisemitism alone.  #StandUpToJewishHate was especially created to reach and mobilize non-Jewish audiences so they can better recognize and understand antisemitism so they can better stand up against it.

Yes, it is our hope that we establish 🟦 [the Blue Square] as a unifying symbol of solidarity and support for the Jewish community. And the best part is, it’s already an emoji on most phones. Everyone is encouraged to post and share 🟦 [the Blue Square] to express their desire to Stand Up to Jewish Hate

While there have been many wonderful campaigns that have put a spotlight on antisemitism, we need to elevate and accelerate this message further by directly engaging non-Jewish audiences.  Given Jews only make up 2.4% of the U.S. population but are targets of more than 55% of religious hate crimes, we can’t fight antisemitism alone.

Reaching and mobilizing non-Jewish audiences is central the  #StandUpToJewishHate campaign,  from the integrated ad campaign and strong media buy across platforms to developing 🟦 [the Blue Square], a symbol that’s found on most phones.  Everything we’re doing and creating is designed to help non-Jewish audiences better recognize and understand antisemitism so they can better stand up against it.

Supporters can share 🟦 – an emoji already available on their phone – as a hashtag across social media alongside a message of support for the Jewish community and commitment to speak out against antisemitism.

Supporters are also encouraged to activate their network and share their own story, describing an instance where they either encountered antisemitism or witnessed someone standing up against hatred towards Jews.

Finally, they can also subscribe to the Foundation’s Briefings from the Command Center e-newsletter and visit www.StandUpToJewishHate.org to keep up to date on how antisemitism is being spread online, learn ways to identify and report it, and find helpful tools and resources around antisemitism.

The first phase of the campaign will run during Spring 2023, with additional phases focused on targeting specific communities and demographics in which FCAS can impact the conversation around antisemitism and hate.